februarie 2013 - Blog Web Design

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<span lang="EN-US">Desigur, am adaptat o replica din Hamlet.
In secolul nostru, nimeni nu mai are timp de teatru, toata lumea vrea actiune.
Actiunea este la ea acasa in lumea web design-ului, unde un update Google, de
pilda, provoaca drame mai mari ca piesele lui Shakespeare - pentru webmasteri,
freelanceri web design si asa mai departe.<o:p></o:p></span></div>
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<span lang="EN-US">Internetul este un loc competitiv, o
jungla in care scoate capul cel mai tenace si iscusit sau cel mai bogat. Intr-o
fraza, aceasta este discutia articolului de astazi. <o:p></o:p></span></div>
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<span lang="EN-US">Fiecare persoana sau firma care apeleaza
la un <a href="https://garin.ro/creare-site.php" target="_blank" title="Creare Site">specialist creare site</a> pentru a-i realiza sau optimiza web site-ul isi
doreste in special un lucru: ca site-ul sa fie cat mai bine pozitionat pe
Google. Si asta, pentru ca cei mai multi vizitatori vin ca urmare a unei
cautari specifice, legate de o categorie sau niste cuvinte cheie, pe motoarele
de cautare majore. Aici intervine <b>SEO</b>, <i>Search Engine Optimization</i>, ce cuprinde
o serie de tehnici menite sa promoveze si sa propulseze respectivul site
printre primele din categoria lui. Dar, ca intotdeauna in viata, exista doua
cai: calea grea si de durata, care aduce cele mai sanatoase rezultate, si o
cale usoara, o scurtatura: <b>AdWords</b>, serviciul de reclama platita oferit de
Google.<o:p></o:p></span></div>
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<span lang="EN-US">In termeni mai tehnici, exista doua cai de
a atrage trafic pe site-ul tau: <o:p></o:p></span></div>
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<span lang="EN-US">1. </span><b><span lang="EN-US">SEO
(optimizarea organica a web site-ului)</span></b><span lang="EN-US"> - site-ul
urca prin forte proprii (<a href="https://garin.ro/content-website.php" target="_blank" title="Contentul - cheia succesului online">continut de calitate</a>, relevant, si prin recomandari /
<a href="https://garin.ro/cum-sa-facem-linking-1.php" target="_blank" title="Cum sa facem linking">backlink</a>-uri / popularitate) <o:p></o:p></span></div>
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<span lang="EN-US">2. </span><b><span lang="EN-US">AdWords</span></b><span lang="EN-US"> - site-ul isi cumpara o pozitie fruntasa prin programul de
publicitate al Google, care il va "expune" intr-o zona preferentiala
pentru a sari in ochi, plus in serviciile si retelele partenere (Google Maps,
Amazon, Gmail etc.)<o:p></o:p></span></div>
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<h3>
<b><span lang="EN-US">Care metoda de promovare site este mai eficienta?</span></b></h3>
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<span lang="EN-US">Raspunsul este unul complex, pentru ca
fiecare optiune reflecta o filosofie de lucru. In egala masura, cele doua
metode, <b>SEO organic</b> si <b>AdWords</b>, nu sunt absolut antagonice, ci complementare,
ambele avand rostul lor si putand fi combinate, cu un ochi pe prezent si unul
pe viitor, asta daca bugetul o permite. <o:p></o:p></span></div>
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<span lang="EN-US">Cand un utilizator cauta o informatie pe
Internet, prima oprire este, in majoritatea cazurilor, Google, cel mai
important motor de cautare. In urma cautarii, acesta afiseaza o lista organica
de rezultate, in baza algoritmului natural, dar si reclamele platite. <b>80%
dintre utilizatori merg direct la lista organica, </b>insa iata, o cincime dau
click si pe rezultatele sponsorizate. Nota bene, succesul ambelor metode tine
de alegerea cuvintelor cheie pentru care se va face promovarea unui site.<o:p></o:p></span></div>
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<b><span lang="EN-US">Daca vrei rezultate pe termen scurt...</span></b></h3>
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<span lang="EN-US"><b>Alege AdWords</b>. Este, daca vrei, filosofia
romaneasca de a da un tun si a fi milionari de week-end, dupa care Dumnezeu cu
mila. Multi intra pe poarta cea stramta, daca ne gandim ca Google castiga
zilnic, din serviciul sau de publicitate, 100 de milioane de dolari! O campanie
platita aduce rezultate care se observa extrem de rapid dupa publicarea
reclamei pe Google. Ca urmare a anuntului AdWords, traficul va creste vizibil.
Dar, cand banii se vor termina, fata frumoasa numita Google te va parasi, iar
site-ul tau va fi trimis de unde a plecat, adica in anonimat.<o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1KMPf6Yo-GH4UV_KLrsqrf5EtEnriJEi1CuQDfsdK8CSZnP2fd5By-1o9ypqH1Lti74DTa_umpLubGRwhhq4cCQNc5Hy-z-w6RnI8i3qQrYsb0tq-kc3sMgB5M7Qi-ubi7fD6tFWa2HlO/s1600/adwords.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1KMPf6Yo-GH4UV_KLrsqrf5EtEnriJEi1CuQDfsdK8CSZnP2fd5By-1o9ypqH1Lti74DTa_umpLubGRwhhq4cCQNc5Hy-z-w6RnI8i3qQrYsb0tq-kc3sMgB5M7Qi-ubi7fD6tFWa2HlO/s320/adwords.jpg" width="320" /></a></div>
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<h3>
<b><span lang="EN-US">Daca vrei rezultate pe termen lung...</span></b></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBEPJEtBFTpmnTcEHJW671iM6_1q7dcSRRtdAr-QterKSc22XhD_xOg-6no98xOO4cn2WBK6yTeAoXCvaNjh2vMwGl-liobyJy9kvpuN58AJXTBxGCOO8KYTYgSUzlX2Km8363cRgbn6mg/s1600/seo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBEPJEtBFTpmnTcEHJW671iM6_1q7dcSRRtdAr-QterKSc22XhD_xOg-6no98xOO4cn2WBK6yTeAoXCvaNjh2vMwGl-liobyJy9kvpuN58AJXTBxGCOO8KYTYgSUzlX2Km8363cRgbn6mg/s200/seo.jpg" width="200" /></a></div>
<span lang="EN-US">Solutia este <a href="https://garin.ro/promovare-site.php" target="_blank" title="Promovare Site"><b>optimizare site</b></a>, organica,
una care va da beneficii de durata. Este o tehnica ce presupune o investitie
financiara cel putin la fel ce consistenta. Insa marea diferenta este de timp.
<b>SEO</b> este aplicarea principiului "Nu judeca ziua dupa recolta culeasa, ci
dupa semintele plantate". Optimizandu-ti site-ul asa cum trebuie, utilizand
cuvinte cheie relevante, postand frecvent continut nou si de calitate, dupa
cateva luni site-ul va fi crescut pas cu pas, devenind un reper in lumea online
si un favorit al Google si generand, finalmente, trafic gratis chiar si dupa
terminarea actiunilor SEO, gratie muncii bine facute si perseverentei.
<br /><b>Promovarea organica</b>, asadar, este una progresiva, nu o lovitura rapida, ca in
cazul AdWords.<o:p></o:p></span><br />
<span lang="EN-US"><br /></span></div>
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<span lang="EN-US">Este usor sa anatemizam <b>reclama platita
Google</b> si sa cantam virtutile optimizarii organice, dar adevarul este ca
fiecare tehnica are atuurile si partile ei slabe. Fiecare client, persoana
fizica sau firma, trebuie sa se decida care i se potriveste mai bine in functie
de obiectivele pe care si le propune. Tabelul de mai jos se doreste a fi un
ajutor in acest sens:<o:p></o:p></span></div>
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<b><span lang="EN-US">METODA<o:p></o:p></span></b></div>
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<b><span lang="EN-US">CUI I SE ADRESEAZA<o:p></o:p></span></b></div>
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<b><span lang="EN-US">AVANTAJE<o:p></o:p></span></b></div>
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<b><span lang="EN-US">DEZAVANTAJE<o:p></o:p></span></b></div>
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<b><span lang="EN-US">AdWords<o:p></o:p></span></b></div>
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  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 26.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.1pt;" valign="top" width="136"><div class="MsoNormal">
<span lang="EN-US">Firme mici / persoane cu bugete reduse<o:p></o:p></span></div>
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  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 26.5pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 149.5pt;" valign="top" width="199"><div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Implementare rapida<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Rezultate imediate<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Campania poate fi derulata
  local, national sau international<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Tinteste precis clientii
  site-ului<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Sistem pay-per-click (PPC):
  esti taxat doar cand cineva da click pe reclama (intra pe site) sau platesti
  la mia de afisari<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Formate multiple de reclama:
  text, imagine, video<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Efecte de scurta durata<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Crestere artificiala a
  traficului (trafic de conjunctura)<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Este un cerc vicios<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Poate deveni scumpa<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Poate fi sabotata de
  competitori ("clickbombing")<o:p></o:p></span></div>
</td>
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<b><span lang="EN-US">SEO organic<o:p></o:p></span></b></div>
</td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 27.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 102.1pt;" valign="top" width="136"><div class="MsoNormal">
<span lang="EN-US">Firme medii si mari, cu bugete pentru
  SEO; clienti cu posibilitati financiare<o:p></o:p></span></div>
</td>
  <td style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 27.0pt; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 149.5pt;" valign="top" width="199"><div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Rezultate pe termen lung<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Clasare mai buna pe Google,
  Yahoo, Bing, fata de site-urile care nu au facut SEO<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Atrage mai mult trafic si
  popularitate, formeaza un public<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Indexare gratuita<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 21.0pt; mso-list: l0 level1 lfo2; tab-stops: 21.0pt; text-indent: -21.0pt;">
<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Creste reputatia produselor
  si serviciilor oferite<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;"> 
  </span></span><span lang="EN-US">Investitie rentabila<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;">  </span></span><span lang="EN-US">Necesita timp, rabdare, perseverenta si un buget dedicat<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "wingdings"; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">l<span style="font-family: "times new roman"; font-size: 7pt;">  </span></span><span lang="EN-US">"Fructele" apar dupa cateva luni<o:p></o:p></span></div>
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